Pay Per Click Marketing
You need pay per click marketing (PPC) to drive traffic to your medical website...
...because it's the FASTEST way to gain new patients!
With out (PPC), you might as well start marketing by throwing messages in a bottle into the Atlantic.
- Brianna Yale
Why you need Pay Per Click Marketing
Pay Per Click Marketing (knows as "PPC" in the "biz") is an internet advertising program used to drive traffic to a website based upon keywords entered.
Whether or not you realize, we all do this.
The difference between buying an ad in the yellow pages and investing in PPC is simple yet genius.
With PPC you only pay for each time your advertisement is clicked!
GET FOUND ONLINE!
AT THE TOP!
Doctor near me
Frequently asked questions
1. What is PPC?
Pay Per Click (or SEM - Search Engine Marketing in Google's parlance) is a type of advertising strategy that directs
traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of
money spent to get your advertisement from a search engine or website that you don’t own to be clicked.
Types of PPC campaigns are:
- Search Adwords Campaign
- Remarketing on the Google Display Network
2. Who should use this package?
Small Business who want to improve their online presence on Google and show their products to those people who
are looking for them.
3. What does it do for my business?
It improves your online presence on Google search and increases the chance of targeting the right customers at the
4. Does it put my ad on the top page of Google every time?
No, and in most cases, you wouldn’t want it to be. The Google AdWords system does not just take into account the bid
price when arranging the sponsored ads. The position of any ad takes into account over one hundred different factors
including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right
results to end users and empowering smaller advertisers to compete with other advertisers who have much higher
budgets. If any company or agency was to offer you top spot or guaranteed positions our advice is to run because it’s
simply not possible!
5. Will it ensure sales and leads to our business?
No. Just like any type of advertising, Google AdWords can never guarantee any sure sales or customers. Once your
ads are posted on Google Search we can no longer control the decision of your potential customers. The most that we
can do is target the right people at the right time. And the rest is upon their discretion.
6. Do I need to have an existing Google AdWords account to avail of the service?
No. We can set up your client’s Google AdWords account and then link it to our AdWords manager account.
7. I already have an existing Google AdWords account. Do I still need to pay for the setup fee?
It depends. If you have PPC campaigns that are already running and only minimal changes need to be made, the
setup fee is waived. If you have an account but the campaigns still need to be setup or there are a lot of settings that
need to changed, then you will need to pay for the setup fee. Please contact our Project Manager for a FREE PPC
Proposal and Landing Page Analysis.
8. Are landing pages always recommended, or can I just use my homepage?
A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely
to have a strong purchase intent compared to general browsers, that’s why the landing page needs to be optimized to
meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization &
setup for an extra fee.
9. Do I have access to the PPC Campaign that you are going to create?
Yes. We offer transparency compared to other agencies to assure that you are getting the right data and you can see
the performance of the campaign anytime you want.
10. Why do I need PPC when I have SEO?
Any SEO campaign done in a safe, organic way will take some time to rank. A business could utilize PPC to
advertise on the search page for the same keywords while the SEO campaign is still gaining momentum.
PPC is also useful if you want to maximize the search page. There are different businesses located on the search
page. To fully maximize it, use PPC.
Finally, while it is impossible to rank for a competitor's brand organically, this is common practice in an AdWords
11. Can I do PPC without SEO?
Yes, as PPC is not SEO dependent. It does not rely on Google search algorithms. It’s an advertising campaign that
takes advantage of Google’s nature as a search engine.
Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not
the quality of your site. SEO is an investment in the quality of your site and not just an investment in gaining
12. Can I target my competitor’s keywords?
Yes. With PPC, you can target the competitor’s keywords. Unlike with SEO, you’re limited to the keywords on your
website. Targeting your competitor’s keywords is ideal for new businesses because you want to target people who
are looking for the same business as yours or have the same type of service.